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The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits
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Sales rank 139,228
Customers rating (based on 44 reviews)
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The book that answers the most fundamental question in business: Where Will I Make a Profit Tomorrow?Why do some companies create sustained, superior profits year after year? Why are they always far ahead of their competitors in discovering the ever-changing profit zones of their industry? Why do others languish as their traditional way of doing business turns into a no-profit zone? The Profit Zone provides the answers. It is a brilliant, original, and practical explanation of how and why high profit happens.
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| Publisher | Three Rivers Press | | Release date | 02/2002 | | Availability | Usually ships in 24 hours | | Edition | Paperback |
| | List price | $15.95 | | Our price | $10.85 (you save 31.97%) | | Used price | from $2 |
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 A quick read on business model design
This is a quick read and according to me a rather good book in the quick-read-business-genre. It is divided into three parts where the first part discusses business models and how profit happens. The second part is about successful business design reinventors such as Jack Welch (GE), Nicolas G Hayek (SMH) and Roberto Goizueta (Coca-Cola). In the third part the authors summarize its customer-centric and profit-centric thinking in what they call The Profit Zone Handbook.
The customer-centric view is dominant in the book and the main recommendation is to truly understand the customer behavior, decision-making process, price sensitivities and preferences, and design the business model accordingly. Businesses must be designed for profitability and as the arena in which high profit is possible keeps changing, so must the business model.
The main questions repeated several times are:
- Where will I be allowed to make a profit in this industry?
- How should I design my business model so that it will be profitable?
// Anders, The Business Model Database
Great questions to ask yourself about planning
This book really has you answer some questions about planning that could separate you from you competitors. Really helps you evaluate you and your business. Learn how to quickly evaluate and solve problems. I recommend.
 Great book
If you think something is missing from the place you work, this book just may provide you with the insight and the answer.
Slywotzky gives clear and simple advice
Good book, especially the first three chapters. The other chapters give examples of his principles.
Keep your eye on the ball!
In the first part of the book Slywotzky and Morrison argue convincingly that the profit zone has shifted from the player with the greatest market share to the player who has the best business model. This model must be designed to meet customer needs and provide higher profitability. And, the business model must flexible enough to change as the landscape of profitability shifts.
Customer centric thinking is key to being in the profit zone. Slywotzky and Morrison explain that many upper level management types are not easily able to make the shift to customer centric thinking because of two reasons:
1. For twenty or more years of their career they were successful at focusing on improving products, increasing market share, and growing revenues. They functioned well in this world. Change to new thinking patterns is difficult.
2. Young companies focus on customers, but mature companies many times lose site of this. When companies are mature they focus more on themselves (internal budgets, resource concerns, politics and more).
Once the concepts of how to enter the profit zone is explained in detail, the book provides several examples of companies that were able to reinvent themselves and succeed.
Overall an excellent book about keeping your eye on the ball. In this case the "ball" is profits!
The Re-Discovery of Common Sense: A Guide to: The Lost Art of Critical Thinking
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