Business creation--the process of identifying, nurturing, and leveraging new ideas into businesses--is a key factor in business growth. That capability, however, is difficult to manage and sustain.

Inventuring combines impressive academic rigor with the authors' extensive hands-on experience to give decision makers the tools they need to make effective business-creation strategies a central part of their organizations' everyday core operations.

Detailed case studies help provide a framework for consistently turning unformed ideas into commercially viable enterprises.