|
|
|
 |
|
|
|
Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It
|
|
|
|
|
|
|
|
|
|
|
|
|
Sales rank 321,049
Customers rating (based on 34 reviews)
|
|
|
|
|
FROM THE NATIONAL BESTSELLING AUTHOR OF BRAND WARFARE A genuine winner shows you how to stand out from the crowd As CEO of John Hancock Financial Services and the bestselling author of Brand Warfare, David D'Alessandro knows plenty about breaking away from the pack. In Career Warfare, this ultimate insider tells the true story of how he learned the unwritten rules of corporate ladder climbing. In his signature, outspoken style, D'Alessandro offers concrete advice on building a reputation that commands respect, coping with office politics, and surviving the less-than-sane aspects of any organization. He explains why only 20 percent of the people in a given corporation are truly valuable to the organization, demonstrates the right way to polish the boss's image and prevent the boss from tarnishing the reader's, and provides valuable lessons in the etiquette of reputation building. Through engaging, often-hilarious stories drawn from his own dramatic climb to the top, David D'Alessandro speaks to success-oriented readers at every level and explains: - How to make people want to take a chance on them
- How to gain and keep a great reputation
- Why success will not proceed in a rational manner
- Why hard work and accomplishment aren't enough
- What character has to do with it
|
|
|
| Publisher | McGraw-Hill | | Release date | 11/2003 | | Availability | | | Edition | Hardcover |
| |
|
|
|
|
|
|
|
|
|
 Best Investment You Will Ever Make In Your Career!
I read this book just before I started my MBA along with several other books, but this was by far the most impactful. I have used tips and tricks from this book in my interviews, in my interactions with classmates, interactions with my faculty, and interactions with my recruiting contacts. Most of all, it helped me find a long-term job after B-school.
No matter what career you are in, the lessons from this book will allow you to manage office politics, and manage your own career much more effectively. This is a must-have as you move up through the management ranks.
Good Luck!
 Very smart, honest book
After 20 years in a very competitive global financial institution, I only WISH this book had come out 10 years ago. I am now in a highly visible and quite senior role, and this book rings ever so true. Though it sugar coats nothing, the insights and advice are not cynical, whatever your level in the organization. Even its occasionally Machiavellian bent is (sadly) realistic. The only thing I would caution: the whole premise of the book is that success is defined as amassing more power and more wealth. If you are not motivated by power and wealth, this book will not resonate. That said, for most I suspect, it is well worth the 2-3 hours of reading time!
The Art of Warfare
This book is gold for any employee. And it's worth its weight in diamonds for any business owner.
Running your own company makes you most of the time thinking about your clients, your finance and yourself. Then there are also your employees that do the job for you. Wrong! They are aware of their career just like you are aware of your own company.
This book gives you great advise about building a career and for anyone being at the top of the company already, it makes you recognize talent. So, unless you're somebody who wants to keep your current job for the next 30 years, grab a copy of this book!
The Ultimate Career Guide (really!)
This is one of those few business books that you can read more than once. D'Alessandro makes one key point with this book - you don't get to the top by being great, but by not screwing up. This point is made through countless stories that he tells about his career.
D'Alessandro is not arrogant, like many (if not most) other business authors. Rather, he is hilarious. I lost count at how many times I laughed so hard, interrupted my wife, and related a story from this book. This is what I want out of a career guide - a book that conveys it's point so well, and in many different ways, that you can't help but to remember it.
If you work in the real world, and need a career guide (trust me, you do), then this book is for you. I have recommended it to others several times, and have been thanked often for the referrals.
Great advice for anyone
I have read this book twice and have also recommended it for Managers working on my team as well. David D'Alessandro presents great advice for anyone in any business environment about building and maintaining your reputation or brand. The person's on my team who have read it are also big fans. I recommend this book for anyone in business - especially anyone out there who subscribes to the "I am the way I am, and my colleagues need to learn to accept me for who I am" way of thinking - I would say this one is especially for you. No matter where or when, you are constantly being evaluated by your co-workers, higher ups, and those that work for you. This book helps make sure you understand that reality, and provides context and serious, useful advice on how you can leverage the environment to your advantage. If you are just entering the marketplace - you should absolutely buy it now. I would recommend for anyone who has been around for a while as well. I read a lot of business books - I have always found this one valuable and am always recommending or buying it for members of my organization.
|
|
| | |
|
