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 One of the must reads
I've read Outliers and now Tipping Point. Gladwell is entertaining, accurate, interesting, and very intelligent. What wonderful insight. You just have to find out for yourself what mavens, connectors, and salesmen are and how they fit into what causes something to tip. Read this book. Don't hem, haw, or otherwise let yourself pass on this.
A new paradigm
This was the first book I read on socio-economics and behavioral patterns and I found it very interesting -- this book taught me a new paradigm of how our solutions might affect others and how they may be used to our advantage . . . This book became even more interesting to me after reading "Freakonomics," since the pieces of literature are somewhat opposed in their view on a very similar topic. I recommend reading both in succession...
 Too repetitive, otherwise good
This book presented some interesting theories, facts, and data. The only downside I found was the repetitive writing style. Take this book, boil down to 50% of its existing size, and it would be one of the best reads of the year.
Michael T. Hanley, CPA is the Managing Partner of the Smithtown, NY CPA Firm, Merl & Hanley, LLP and the author of Effective Tax Planning for the MicroBusiness: 30 Minutes With...A Certified Public Accountant: Effective Tax Planning for the MicroBusiness
 The Tipping Point - book
The book arrived in a great condition. Also, it arrived in about 2 days time. no problems
Start Your Own Epidemic
I read this book immediately after Freakonomics and would suggest this sequence of books as they seem to reinforce each other somehow.
Gladwell looks at a wide variety of social epidemics and gives his view on how they come to be so incredibly popular. He looks at a variety of personalities he calls Mavens, Connectors and Salesmen and how they contribute to social epidemics. This characterization gave me some insight into myself and others.
As an author, I have come across people who fall in love with my work and then go out and "sell" 40 books. The Tipping Point gave me some insight into how this happens and even some tips to help me identify these people upon meeting!
If you are curious why some things become fads and take our culture by storm, give this book a read. I read this in less than two days, which is very fast for me.
I highly recommend this book to those thinking about social media, marketing and the new economy.
CJ West
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