|
"I had not expected a semi-authorized history of the European aerospace industry . . . to be so good to read . . . the deceit; the rivalry; the gambles that put companies at risk; the confrontation with the Americans. It's all here. This is an engrossing story."-Bob Ayling, fomer CEO, British Airways "A thorough, well-balanced recounting of the Airbus saga, written with flair."-Pierre Sparaco, Aviation Week Veteran business journalist Stephen Aris (The Times, Economist, Financial Times, Newsweek) tells the in-depth story of Airbus, which, over the past 25 years, has come to challenge American preeminence in global aviation. A lively portrait of one of the world's most important multinational companies, which details the high global politics and billion-dollar gambles behind Airbus's bid to become the world leader.
|