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Book details for Cases in E-Commerce Buy Cases in E-Commerce
Cases in E-Commerce
Book author(s) Book subject

Jeff Rayport Bernard J. Jaworski

e-Commerce

Sales rank Not rated by customers
Cases in E-Commerce

Brief description of Cases in E-Commerce

37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.

Book details
PublisherMcGraw Hill
Availability
EditionHardcover
List price
Our pricen/a


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