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Even as Net traffic soars, a general feeling persists that nobody--save computer and sex sites and a few other big-time exceptions--is really making money online. Hogwash, proclaims Los Angeles Times columnist Jaclyn Easton. She began tracking successful smaller Web enterprises back in 1995, and in her new book does an excellent job of putting this profit-myth to rest by revealing exactly how nearly two dozen mom-and-pop cyberventures are racking up "significant revenues" right now. StrikingItRich.Com: Profiles of 23 Incredibly Successful Websites That You've Probably Never Heard Of offers the best in-depth examination yet available of what makes such winners tick. Following a foreword by Amazon.com founder and CEO Jeff Bezos, Easton presents highly detailed portraits of a diverse collection of sites with little in common except for one crucial ingredient in her bottom-line recipe for online prosperity: "Be the first, be the best, or be different." Exactly how sites like iPrint, Horsenet, The Knot and Ask the Builder achieve this, of course, is as different as the cyberproducts they're peddling. Precise information on site creation, content development, revenue streams, promotional programs, and other operational aspects make this an extremely practical and motivational read. --Howard Rothman Ask any web surfer to name Internet retailing successes and the response will inevitably include Amazon, CDnow, Virtual Vineyards, or other widely known web storefronts. In fact, given these relentless references, one might think there are only a handful of online retailers making money. What is true is that there are only a handful of widely publicized successess. Buried in the Net are retailing sites quietly racking up impressive sales without headlines. This book tells the story of the quiet entrepreneurs who are making moeny, anywhere from six figure grosses to multi-millions. What makes these stories so compelling is that while they share a common denominator of genuine Internet success, not one took the same route on the Information Superhighway... all opted instead for roads less traveled.These are exclusive stories of extraordinary e-commerce riches, stories which have never been told...until now.
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