Sales rank 630,645
Customers rating (based on 16 reviews)
Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage the latest technologies on the market to reach and retain customers. Learn CRM concepts, discover what tools are available and which ones are suitable for your business, and get practical, expert advice on avoiding common pitfalls.
Excellent service Book was virtually new and it came on time . It was excellent packaging. Will buy again from this store.
Not insightful This a book that's not terribly insightful about CRM. It's a broad brush overview of commercial applications in the space and some conventional wisdom. Found it to have much repetitious pedantic pages. Wished that there were more discussion on business process and best practices. Wow! Great resource! Filled with lots of statistics for CRM industry and great insite into the challenges. Very Good Reading - even for small business crm interest This is an excellent book for those interested in understanding the strategy behind CRM. Great tehnology review This is the bible for defining what CRM is, and is not, as well as categorizing all the technology offerings and giving good advice as to how to choose the right technology. I also read "CRM For The Common Man" by Russ Lombardo and thought it was a great precursor to CRM at the Speed of Light. CRM For The Common Man describes how to plan your CRM strategy up front, while Greenberg's book takes you to the next steps involving the technology. A great pair.
(based on 16 reviews)
Not insightful
