This highly successful text makes basic economics readable, sensible, and interesting by placing an emphasis on application and student learning. This book provides the most comprehensive and pedagogically-rich treatment of introductory economics available for the non-majors course. It focuses on the most basic tools in economics and applies them clearly to explain real-world economic issues. Better than any other text, Tucker implements teaching tools and methodologies that drive the student learning process and development of critical analysis skills. It is known for its: lively and informative writing style; emphasis on critical thinking; applications; active learning environment; use of unique, highly motivational, student-oriented pedagogy; unparalleled visual learning support; and numerous in-chapter review and application opportunities.