A global services revolution is taking the business world by storm, as India becomes the world's back office provider. From call centers and claims processing to human resources, accounting and even legal operations, service jobs are migrating from the West to India by the thousand each year. While cost reduction is often the initial goal of "offshoring," What's This India Business? clearly demonstrates its real value: increased quality and greater effectiveness. Rich in examples and expert advice, this nuts-and-bolts guide shows what it takes to surge ahead of market trends, build a sustainable new business model, and unleash the power of Indian businesspeople to gain an advantage. This is a practical guide to a dynamic country of a billion people with a complex culture and vibrant business environment, offering proven strategies for working positively with Indian businesses. Paul Davies takes you behind the scenes to show you how to select the right business partner from the myriad of Indian companies that all seem to present a similar face to the West. He takes you step-by-step through the planning and implementation stages, exposing the hidden costs and benefits, and carefully steering you away from the inherent dangers in offshoring. This straightforward insider's guide is an entertaining introduction to the dynamic cultures of India as well as a challenging book for the new century.