This book offers a penetrating view of the morals and values that shape the Korean business personality; cultural "keys" that turn Koreans on and off, and how best to communicate with them. Korean Business Etiquette will show what really makes Korean workers tick-and how to do business the Korean way. With its authoritative scholarship, practical insights, and guidelines for foreign workers, this book is truly a "must read" for anyone doing business in Korea now or in the future.

Useful not just for business
While this book is clearly aimed at a specific demographic, as someone who works in a typically non-business-related field (teaching) this book still has much utility. Although, it doesn't get 5 stars due to the fact that I feel that the author poses more questions than answers. Each chapter is broken into small topics (such as bowing, drinking, or gift-giving) that comprise of several paragraphs. At the end of each paragraph, he seems to rush the proper response to these situations - leaving the reader thinking..."Great, so what exactly should I do in that situation now?" Having said that, and aside from his blatantly unashamed advertising for his other books, its a great read for those who plan to do anything that requires working with Korean.