There are a number of countries with considerable purchasing power equivalent to Western economies. Many "developing" countries in Central Europe, Asia, Latin America, and Africa are actually growing at a much faster rate than those in the "developed" West. Evaluating and doing business in these markets, however, is still considered a difficult task.

Doing Business in Emerging Markets: Entry and Negotiation Strategies is an authoritative and timely guide for executives who are contemplating business in these markets. Including numerous exhibits and real-world examples, the authors explore analysis and evaluation of market potential, management of the negotiation process, and the recognition of important regional business styles and cultural issues. Students and professors in MBA or Ph.D. programs in international management, marketing, and strategy will also find this an invaluable aid to understanding emerging markets.

Key Features:

• Advances in information technology that have an impact on international business
• Methods for deciding which entry strategy is best for new markets
• Tips for managing relationships with foreign customers, governments, and suppliers
• A guide to selecting foreign distributors and freight forwarders
• Assessment of the impact of the Asian financial crisis, organizations such as the WTO and G-7, and the September 11 tragedy

IVEY Publishing as recently posted casemates to go along with chapters of this text. These cases have been taken from the current case collection of the Richard Ivey School of Business available through Ivey Publishing http://www.ivey.ca/cases/ . The CaseMate in on the Ivey Publishing website in the CaseMate area- click on 'enter site' then click on 'CaseMate'