Learn the fundamentals, practices and models of intellectual capital management with this essential resource. Providing a business-oriented, critical review of the definitions, practices, tools and models that are available today, its approach enables you to understand and retain the cutting-edge issues in the emerging field of intellectual capital management.

•  Includes a diagnostic tool that you can use to assess your position on the continuum of intellectual capital management and leverage your competitive advantage
• Provides plenty of real-life examples and case studies, including Dow Chemical and American Skandia
• Offers checklists for steps required for the three main processes of intellectual capital management: knowledge, innovation and intellectual property management . . . and more!

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Making Sense of Intellectual Capital : Designing a Method for the Valuation of Intangibles by Andriessen Daniel
Intangible Assets: Valuation and Economic Benefit by Cohen, Jeffrey
Authenticity: What Consumers Really Want by Gilmore, James