Names, logos, and other unique corporate identifying marks are the true calling cards of any business, and the third edition of Trademark: Legal Care for Your Business & Product Name, by attorneys Kate McGrath and Stephen Elias, explains in an easy-to-understand fashion how to choose these vital assets properly and then protect them diligently. Revised to reflect changes that have come about because of the advent of cyberspace, it offers clear instructions on initial selections, searches to ensure availability, state and federal registration procedures, correct use, and adjudication of any disputes that result. Trademarks -- the names and symbols that identify your business, brand and products in the marketplace --are important assets that you need to choose carefully, then vigilantly protect.

With Trademark, you get the most up-to-date information you need to defend your creations. Learn how to:

*choose distinctive marks that competitors can't copy *search for other marks that might conflict with your own *register your name or other mark with the U.S. Patent & Trademark Office (USPTO)

*protect your marks from use by others and maintain their legal strength *understand and resolve trademark disputes outside the courtroom *apply trademark law to domain names and web pages

Thoroughly revised and updated, the latest edition of Trademark provides all new information regarding the latest domain names, changes to the USPTO's electronic trademark programs, new electronic forms for various marks, new information on the Federal Dilution Act -- and much more. It also includes a new glossary of trademark terms.

Includes all necessary forms and step-by-step instructions to register a mark with the USPTO."Protect the marks that mean everything to your business. Trademarks -- the names and symbols that identify your business, brand and products in the marketplace -- are important assets that you need to choose carefully, then vigilantly defend. You can protect: business names product names product packaging logos slogans domain names anything that identifies your company, product or service! With Trademark, you get the most up-to-date information you need to defend your creations. Learn how to: choose marks that competitors can't copy search for other marks that might conflict with yours register a name or other mark protect and maintain your marks' legal strength understand and resolve disputes outside the courtroom Thoroughly updated, the 7th edition of Trademark provides the most current information on domain names, changes to trademark statutes and case law, and the latest registration processes. "