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Cracking Creativity: The Secrets of Creative Genius
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Sales rank 6,041
Customers rating (based on 51 reviews)
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What exactly is creativity? Why do some people seem to have so much of it? Can their secrets be learned? In this trail-blazing book, internationally renowned business creativity expert Michael Michalko answers these questions and more, bringing life-changing techniques into everyone's reach. Michalko has researched and analyzed over 100 of history's greatest thinkers-from Leonardo da Vinci to Charles Darwin, Thomas Edison to Walt Disney-to show readers how creative people think and how to put their secrets to use. It's no wonder that Entrepreneur magazine lauded CRACKING CREATIVITY as "Required reading for anyone in business." Packed with practical exercises and strategies for stimulating creativity, this original book will literally revolutionize the way you think and open up a world of innovative solutions to challenges that you face every day.
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| Publisher | Ten Speed Press | | Release date | 06/2001 | | Availability | Usually ships in 24 hours | | Edition | Paperback |
| | List price | $19.99 | | Our price | $13.59 (you save 32.02%) | | Used price | from $8.4 |
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 AWESOME book
This book is an outstanding read and opens your mind to a ton of creative processes to spur creativity. It should be required reading for all teachers, engineers, marketing people--anybody that needs to understand creativity!
 A very irritating and inaccurate book.
This author likes to reference creative people throughout history (Freud, da Vinci, Darwin, Einstein, Bohr, Feinman, Edison, Tesla, Picasso, and many others). These people would be turning in their graves if they read how the author described their thought processes. His descriptions of their thinking is trite and jaw droppingly oversimplified.
All that said, I have to admit I got something out of it. It forced me to sit still and put some ideas on paper and brainstorm. While the vast majority of the exercises were pointless, one or two of them made me think. This book minus many of the author's ridiculous claims could be refined to a good magazine article.
Puts you into a different mind set
I really enjoyed reading this book. This is unusual because I am not an avid reader at heart. The author presents many historical case studies of creativity and demonstrates how they apply to different problem solving situations. My only complaint about the book is that toward the end of the book he repeated his historical examples. This made the book a little repetitious and tedious to read.
The best part of this book is that it emphasized the importance of keeping an open mind! Without an open mind which is receptive to unconventional ideas some of the greatest breakthroughs in the world would have not happened.
For several weeks after reading this book I found myself practicing the author suggested "keeping an open mind". This can be an effective tool. Now I am back to my predisposed, stodgy old personality.
Maybe I should read his new book "Thinker toys" for a fresh injection of creativity.
 Didn't I read this already?
I had to read this book for a class called Creativity and Visual Communication. Overall, I do think that there were some interesting observations made in the book. However, I continually had the feeling that I read this already. The author repeatedly used the same examples chapter after chapter. After finishing the book, I felt rather confused because all of the strategies seemed to mush together. I felt like each strategy for coming up with creative ideas was the same... write some things on note cards, shuffle the cards around, pick cards at random, read cards, and volia! Creative answer to problem.
I know many people will not agree with me, I'm not looking for that. I just wanted to say, in my opinion, if you feel you are already a creative person, such as an artist, designer, musician, whatever, I don't necessarily think that you will get much of anything out of this book. As an interior designer, I do not feel like this book has helped me in discovering any new approaches for thinking creatively.
 there are better choices
This book on creativity has anti-God sentiment woven through it. I was offended by it and that very fact took away any usefulness from me that it may have had. The book celebritizes Darwin and others who are known for being anti-God and pro-evolution. Anyone who says Darwin was a genius, obviously does not know what they are talking about- a genius would not be wrong. The author is also obviously pagan. If this kind of thing does not bother you, then take a chance and check it out, its only a little boring.
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