Your Guide To A Winning Sales Strategy. In The New Conceptual Selling, readers will discover how to shift the focus from the product pitch to the customer by developing and using a very specific buyer/seller communication process that leads to quality sales. Readers will learn howto ask good questions and then listen to the answers, how to give the information your customer needs, how to get a commitment on every call, how to plan your sales in advance and evaluate them when theyre over and more.