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The One-Page Proposal: How to Get Your Business Pitch onto One Persuasive Page
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Sales rank 62,269
Customers rating (based on 18 reviews)
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Brevity is the soul of wit. And when it comes to business, it's the secret of success. Lean. Trim. Clear. Concrete. In a world where decisions are made between two rings of a cell phone, this is what a successful business proposal must be. It's a lesson entrepreneur Patrick Riley learned after one too many potential partners ignored his painstaking (but long and forbidding) proposals. And now, in The One-Page Proposal, he shares his secret strategy -- the one that he has parlayed into a multimillion-dollar business career. Riley describes every important element of a successful business proposal -- from the basic message to the financial details. Step by step, he outlines how to create the perfect attention-grabbing pitch, offering dozens of strategies to help organize your research, focus your message, eliminate unnecessary language, and anticipate potential reservations. Learn how to: - Use active, positive wording
- Compress data without losing important content
- Tactfully ask what you want
- Prioritize information, including only what's necessary
- Get the tone and voice right
- Tailor the product to your target reader
From choosing the right investor to selecting the typeface, The One-Page Proposal is the one tool you need to propel your business idea to the top of any investor's to-do list.
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| Publisher | Harper Paperbacks | | Release date | 09/2002 | | Availability | Usually ships in 24 hours | | Edition | Paperback |
| | List price | $16.95 | | Our price | $11.53 (you save 31.98%) | | Used price | from $8.74 |
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 Wish I had this book decades ago
I bought this book because I saw it mentioned in the book
"Da Vinci and the 40 Answers."
I wasn't sure it would apply to me, but if a 1-page proposal
were possible in my business, I wanted to know how to do
it. I have spent many years developing huge multi-page
proposals. Any shortcut would be appreciated.
This book provides the answer I was looking for. It's not
really a faster way to create a proposal (you still gotta do
your homework). But, it's designed as a faster way to get
faster ACTION by the decision maker.
Thus, I have incorporated the methods of this book into
my Operations Manuals.
Yaaaaay Patrick Riley!
Mike
ONE-PAGE = FIVE STARS
An outstanding communication tool for life and business to help turn ideas into reality
TARGET: TO WRITE A COMPELLING REVIEW THAT DEMONSTRATES THE ONE-PAGE PROPOSAL (OPP) FORMAT
-To increase my OPP process understanding by practicing what is taught in the book
-To inspire readers to give me their feedback about this review
Today's world is a fast-moving, ever-changing, and information-saturated one that is highly competitive, and can be potentially very frustrating for those who do not know how to compete in it. Time and timing are key factors when it comes to influencing today's decision-makers, who have been nurtured by thirty-second headline news bits and three-minute microwave meals. If you cannot capture a modern decision-maker's attention and compel him/her to action in the time it takes to read a one-page document, your fleeting opportunity may be lost forever.
Patrick G. Riley, after learning about the OPP in the mid-80s from Adnan Khashoggi, one of the richest men in the world, practiced and improved on the OPP in building his multi-million dollar business career. After reflecting on his OPP successes, and about all the potential successes lost in ineffective business proposals and weak personal appeals for action, Riley wrote this book to teach the OPP process to an international audience.
If you think that the terms 'decision-maker' and 'one-page proposal' imply only a business environment, you are mistaken and needlessly limiting the positive influence this book can have on your life. If you think the OPP is a new concept, our country's history proves otherwise: the Declaration of Independence, the Gettysburg Address, and the Arecibo interstellar message broadcast into space on 16 November 1974. I initially started reading what I thought was a book about an alternative to the traditional voluminous business proposal. I soon discovered a fact-based approach to organizing my ideas for virtually any situation in which I need someone to take some specific action on my behalf.
FINANCIAL: The costs start with the time it takes you to read this review. Add in the cost of the book should you choose to buy it, and then the time investment to read and study it. Finally, if you decide the OPP process can help you achieve success, you will take additional time to practice and become proficient with the OPP process.
STATUS: I have noticed many opportunities to use the OPP process personally and professionally. My experience in writing this review has convinced me that the OPP process is sound, and the format is effective and easily adaptable.
ACTION: For readers to reflect upon this review (format and content), decide whether it was helpful and effective, and give me your feedback (voting and commenting on Amazon.com).
 Great concept. Good product with a small market.
Although the one page proposal samples (with font size =
 Not for the average deal
I certainly believe in being brief. I've written long proposals that end up confusing people and me losing the deal. So, I recommend this book to those who would be well served by this type of proposal.
Having said that, I don't believe it will help the person who does average deals on the Internet. On the net, you have something to sell. A service perhaps. Someone wants to know what you'll charge to do a certain task, project or job.
All you need to do in this case is figure out what the project should fetch and write your prospect, telling him what your job involves and what value you'll bring to the table and how much you'll charge. At least, that's how I see it.
So, to me, this book offered nothing I could use. But there are lots of great reviews here and that tells me that many people find it useful. I'm only offering my impression for what it's worth.
- Susanna K. Hutcheson
Good Ideas Are Rare
This is a thin book, and it is easy to read. It definitely has good ideas, and I have already put them to use. If you can get one good idea from each "encounter," you are ahead of the game.
What do decision makers read, how do they want it presented? That is the subject of this book. Quality and bervity are preferred to quantity for certin types of proposals. This is a concept that can bring significant value, if properly applied. I do recommend this book.
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