"The people who have the best fame are those who have their name on stores. The people with very big stores named after them are the ones I'm really jealous of." --Andy Warhol

"Swim upstream. Go the other way. Ignore the conventional wisdom." --Sam Walton

What's So Cool About Retail?

Television advertising may dominate marketing's awards programs, and new media its flavor-of-the-month hyperbole. But it is retail that truly is the coolest platform for building brands today.

The reason is simple: The retail store is the only medium in which marketing and sales can happen simultaneously. Meaning: Retail is not only bursting with creative marketing potential, it is also inherently accountable for sales results.

In Cool News About Retail: From Warhol to Wal-Mart, Tim Manners of Reveries Magazine tells 92 stories about innovative retailers, and shines a light on the sales and marketing opportunities they present.

The Big Moo : Stop Trying to Be Perfect and Start Being Remarkable by Godin Seth
PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders by Barletta, Martha
Made to Stick: Why Some Ideas Survive and Others Die by Heath, Chip
The 7 Habits of Highly Effective People by Covey, Stephen

Insight
Every weekday morning, before I begin my business activities, I read the Cool News and Tim Manners insight never ceases to inspire and amaze me. It's a MUST read!