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 Sales Triggers For Every Sales Scenario
"Sales Triggers" would have been a much better title. Sugarman writes his book from the perspective of a `direct marketer' - print ads in newspapers, magazines and mailings. However, it's still helpful if you are or want to be a direct face to face salesperson or are writing internet websites and blogs with the intent to sell your reader.
Even if I wrote down the 30 triggers he has listed, as I originally intended to do, you would still not get a true indication of what he is saying. You do have to read the book for his interpretation and background of each of his points.
His points are well explained enough in detail for you to understand them, but not too much detail that it begins to drag and bore you.
As a beginners book it is easy to read and understand. If you've never taken a salesperson class you are probably already naturally doing some of these things in your sales efforts whether it's person to person, written or even as a job candidate.
You could read the book in a short time and get the information he wants you to get. It would be advisable however, to go back every once in a while and reread it to reinforce the concepts and pointers he gives.
As a slightly out dated book, you will recognize some of the marketing and sales tactics used. However, it still can be used today to improve as a sales person or to improve your ad copywriting to generate higher sales.
As a tool to increase sales and profit it is worth the list price of $19.95
 A very insightful book
A must-read for anyone intrerested in learning more about how to reach potential clients and customers. Mr. Sugarman spells out what steps you need to take to reach buyers. And after all, no matter what business you are in, "reaching buyers" is the name of the game. From the creator of one of this nation's greatest marketing campaigns (Blu-Blocker sunglasses), this marketing maven peels back the curtain and tells you how to get things done.
Want to know how to TRIGGER the emotions of your prospect?
Triggers is a simple, common sense guide to understanding the motivations and emotional hot spots for your prospect. Joe uses his experience to bring out the concepts in his book. The book contains 30 tools, which if used properly will help you control the minds of your prospect and lead them to take the action you desire.
This book is a must read for those in marketing, advertising, sales, copywriting and any other profession that utilizes the art of persuasion.
Triggers could have included exercises that the reader could try to see if she really understands the concepts as outlined. It would have moved it from being just a reading book to an interactive learning device.
Nonetheless, the benefits are boundless. Triggers will help you to connect with your prospect, engage them on an emotional level, plus it equips you to overcome resistance--the "No Factor."
Triggers: 30 Sales Tools you can use to Control the Mind of your Prospect to Motivate, Influence and Persuade.
Michelle J. Dyett-Welcome is a copywriter and the President of S.M.A.R.T Copy Designs Inc. located in Far Rockaway, NY. [...]
Don't write copy without it!
Sugarman is a master copywriter and salesman. This book takes the psychology of writing copy and breaks it down into manageable separate pieces that allow even a novice to create compelling promotions. if you write copy or hire people that do. Buy it!
Worth Its Weight In Gold!
Sugarman really knows his stuff and he presents it excellently! Not only did I enjoy reading this book but applying the concepts I have learned in both my print ads and presentations I have increased my sales and will continue to do so in the years to come. I heartily recommend Triggers and Advertising Secrets of the Written Word to any businessman wishing to improve his or her bottom line.
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(based on 54 reviews)
