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Book details for Ogilvy on Advertising Buy Ogilvy on Advertising
Ogilvy on Advertising
Book author(s) Book subject

David Ogilvy

Advertising

Sales rank 18,429 Not rated by customers
Ogilvy on Advertising

Brief description of Ogilvy on Advertising

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals:• How to get a job in advertising• How to choose an agency for your product• The secrets behind advertising that works• How to write successful copy—and get people to read it• Eighteen miracles of research• What advertising can do for charities And much, much more.

Book details
PublisherVintage
Release date03/1985
AvailabilityUsually ships in 24 hours
EditionPaperback
List price$27.5
Our price$17.68 (you save 35.71%)
Used pricefrom $6.49
This book is recommended by...

The Business Owner's Bookshelf



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