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The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage
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Sales rank 150,620
Customers rating (based on 10 reviews)
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Thoroughly updated with information on Internet-based PR campaigns The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as extensive checklists and a complete breakdown of sources and services available to publicistsÂÂ--databases, media directories, websites, and more. An indispensable guide whether you are a PR pro or entrepreneur!
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| Publisher | McGraw-Hill | | Release date | 05/2001 | | Availability | Usually ships in 24 hours | | Edition | Paperback |
| | List price | $22.95 | | Our price | $15.61 (you save 31.98%) | | Used price | from $4 |
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 A bit disappointing
I had hoped that this book would have some original and unusual approaches instead of just being a standard primer, but there was really very little of use for someone who is familiar with the basics of how to write and distribute a press release. If you've never been involved in publicity before, it might be an OK place to begin, but I would still look for something that is less traditional and includes more information on publicity via the internet.
 Excellent Resource
This is an excellent resource, especially for someone looking for more than just the basics, as so many other books publicity/PR books do. If you're just starting it does cover tha basics as well, but it goes in more depth answering questions that anyone trying to get publicity will soon have. Do you call a journalist after you've sent a press release? This is the type of question that I needed answered and no other book I saw answered them. Most other books I've seen on the subject cover the basics that you can find by doing an internet search for free, this is the only book I found that actually has more to say.
 Understanding the media
As a handbook should, this one is full with practical tips and ideas, all useful whether you work for a corporation or a small organization. What interested me most is that it gives a wide insight of the journalists' reasoning and helped me understand why publicity has to be done in a certain way to make it successful. (Sorry for the grammar and spelling, English is not my native language. Feel free to correct any mistake).
Highly Recommend This Book On Publicity
Great book for a book publicist!!!
Sherri Rosen Publicity LLC
NYC
THE Introductory Text on this subject
I did some research on the various books covering the topic of interaction with the media, primarily press releases. This one seemed a good bet, even prior to ordering it. After having bought it, I am very happy that I made a good choice.
If at all limitations of time restricted you to only one book, then this is the one you must go for. It covers all the aspects of the publicity business, not just press releases. The material is suitable for any person who is a beginner. In short, if you want a good book on publicity, go for this one.
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