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Book details for This is PR : The Realities of Public Relations Buy This is PR : The Realities of Public Relations
This is PR : The Realities of Public Relations
Book author(s) Book subject

Doug Newsom Judy VanSlyke Turk Dean Kruckeberg

Public Relations

Sales rank Not rated by customers
This is PR : The Realities of Public Relations

Brief description of This is PR : The Realities of Public Relations

THIS IS PR: THE REALITIES OF PUBLIC RELATIONS is now available in a new paperback format providing the same great coverage at a value price for students. This authoritative text was written to provide information and guidance that will be useful to the experienced practitioner as well as to the beginning student. Students are introduced to the world of public relations through a strong emphasis on public relations fundamentals, such as history and research, as well as emerging issues, such as technology, ethics, and the international aspects of public relations. With numerous examples, strategies, tactics and case studies, students are sure to engaged and prepared!

Book details
PublisherWadsworth Publishing
Availability
EditionPaperback
List price
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