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The Brand Called You: The Ultimate Brand-Building and Business Development Handbook to Transform Anyone into an Indispensable Personal Brand
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Sales rank 706,716
Customers rating (based on 13 reviews)
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Establishing a Personal Brand and riding it to personal wealth and professional success is more than a matter of polished business cards or wearing the right suit, as some branding mavens would have us believe. Personal Branding is who we are, authentically and without anything held back, crafted and communicated in a way that maximizes our influence with the people who can make us successful. This is the focus of The Brand Called You, the most authoritative resource to date on what makes Personal Branding effective, the principles behind the success of any brand, and the strategies any business owner can use to become the inevitable choice for anyone seeking a product or service.
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| Publisher | Personal Branding Press | | Release date | 04/2003 | | Availability | | | Edition | Hardcover |
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 The Brand Called You
Peter Montoya's book is easy to ready, digest and implement. I can tell when a non fiction books makes an impact -- it's when I'm crimped dozens of pages, underscored countless passages and pull the book out to quote again and again.
The Brand Called ME
This book is chock full of great ideas that are completely applicable for anyone who is willing to take some time and effort. It's an easy read and an easy follow. As I read through each chapter, I got more excited about the possibilities not only for me, but for others that I know. I will be recommending this book to everyone I know who is any kind of entrepreneur. My brain is cooking with opportunities and ideas. My husband is a realtor and I will definitely be giving him the book to read next. Of course, not everyone can use every idea, but overall, most of these ideas can be put into practice with just a little imagination and initiative. I particularly enjoyed the Case Studies at the end of each chapter giving real life examples of how to utilize what is discussed in that chapter.
Very Helpful!
Do you want to brand yourself? This book with provide you with ideas to improve your image to others.
Nuts and Bolts of Branding YOU
Peter and Tim have done a fantastic job documenting the nuts and bolts of building your personal brand. Tom Peter's in his ground breaking book Re-Imagine tells us that we need to become our own company and sell ourselves to the corporations and then move on. Peter's tells you the WHY, this book tells you the HOW. They have an excellent section at the end of each chapter that leads you through your own personal brainstorming and gives you tips on mistakes to avoid that can kill you. This book is an easy read and one you will want to keep close to refer to repeatedly as you develop your business.
Buy this book! Five stars out of Five.
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Es la base para cualquiera interesado en Personal Branding
Yo he leido bastante material acerca de marketing para empresarios y para micro empresas, y ahora que leo este libro entiendo el por qué de las diversas recomendaciones que otros autores hacen. Yo creo que este libro es absolutamente necesario, para cualquier micro empresario o profesionista.
I had read a lot about marketing for professionals and micro business, and now I can understand the why of the other author's recommendations. I think this book is a necessity for professionals and micro entrepreneurs.
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