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Book details for Mass Affluence: Seven New Rules of Marketing to Today's Consumer Buy Mass Affluence: Seven New Rules of Marketing to Today's Consumer
Mass Affluence: Seven New Rules of Marketing to Today's Consumer
Book author(s) Book subject

Paul Nunes Brian Johnson

Consumer Behavior
Sales rank Not rated by customers
Mass Affluence: Seven New Rules of Marketing to Today's Consumer

Brief description of Mass Affluence: Seven New Rules of Marketing to Today's Consumer

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Book details
PublisherHarvard Business School Press
Availability
EditionHardcover
List price
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Soundview Executive Summaries - books selected in 2005


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