There’s gold to be mined on the internet. Everyone knows that.

But those who will mine the most in years to come will be those who reach beyond cyberspace...those who understand the profit-producing potential of building customers through "old fashioned" offline methods and relationships.

"Mining Online Gold With An Offline Shovel" details hundreds of offline strategies and tactics that online entrepreneurs can use to build the net’s most powerful and lucrative marketing vehicle: permission-based email.

This book speaks to internet marketers who have undervalued or even ignored "low tech" marketing methods: telephone, fax, snail mail, and the mass media.

But it also shows traditional "brick-and-mortar" businesses how to exploit familiar technology and methods to make themselves competitive in the online marketplace.

The Irresistible Offer : How to Sell Your Product or Service in 3 Seconds or Less by Joyner Mark
Words That Work: It's Not What You Say, It's What People Hear by Luntz, Frank

Hmmm, I thought I reviewed this one already
The best online marketing book there is, despite the grammatical errors. If you're new to marketing, this book spells it all out! It's a great resource, but could use a good editor.

Chapter after chapter, you'll find real usable tips and on using offline marketing methods to explode your onlineprofits.

If you are truly serious about building your business, then this book will show you exactly how offline marketing can help you do it; step by step in an easy to follow format.

Don Schnure...