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Franchising: Pathway to Wealth Creation
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Sales rank 852,816
Customers rating (based on 9 reviews)
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Franchising: Pathway to Wealth Creation is franchising as true entrepreneurship, for every potential franchisor and franchisee ready to generate large-scale wealth. Authors include the entrepreneur who built the world's largest system of Jiffy Lube franchises, the executive who grew Dunkin' Donuts by 1,000%, and the franchising expert at the world's #1 franchise bank lender. This remarkable team covers every step from assessment through cashing out, every element of the product/service delivery system, and every facet of the franchisee/franchisor relationship.
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| Publisher | FT Press | | Release date | 09/2003 | | Availability | | | Edition | Hardcover |
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 Franchising : Pathway to Wealth Creation
The book does not provide a lot of information so it is week in its contents. I had to check out some library materials in order to do my graduate level homeworks. I do believe there are better franchise books out there.
 Better to look elsewhere
Waste of time, waste of money and waste of brain power. Better franchise books out there.
If you want to franchise your buisness, don't buy this book!
I purchased this book to help me in franchising my business. I found it hard to read, confusung, boring, and full of legal jargon that I could not understand.
 Best Book on Franchising Today
There are simply not enough books on franchising today. This book is a wealth of knowledge for anyone interested in franchising either as a prospective franchisee or involved in the industry as a franchisor. Most of the books on the market are geared towards franchisees - this book really serves as a great primer for the industry as a whole and a solid guide for franchisors. It is required reading in our company and I recomend it to candidates. Thanks to the authors for sharing their gems with the rest of us.
 More boring than a statistics textbook
I graduated in Statistics, and so I know boring books. And, this book was more boring than any of my Statistics texts.
It is written in textbook format. It is also written by a bunch of different authors, so it's really disjointed. As an example, the chapter guest written by an attorney in boring legalese is probably the most interesting.
And, they misspelled McDonalds. In a book about FRANCHISES! I could understand if they misspelled Wal-Mart in a book about franchises, but how can you write a book about franchises and misspell McDonalds? See the misspelling on pages 86 and 196.
Also, it is written to franchisors, not franchisees. Since the marketing of the book makes it look like it's trying to appeal to everyone, it took me a few chapters to figure out that it's actually written to franchisors. Repeat: It is NOT good for franchisees.
I did complete the entire book. I'm not one of those reviewers who calls the book boring after reading a few pages and throwing it away. I am someone who plugged through so that I could warn everyone else.
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