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Book details for Franchising: An International Perspective Buy Franchising: An International Perspective
Franchising: An International Perspective
Book author(s) Book subject

Frank Hoy John Stanworth

Franchising

Sales rank Not rated by customers
Franchising: An International Perspective

Brief description of Franchising: An International Perspective

This is a unique collection of articles that offers a handpicked selection of the main outstanding 'classic' works in franchising knowledge. Researchers, students, professional advisors and anyone with a serious interest in the development of this extremely topical subject, can now have--at their fingertips--the key articles and papers that have contributed to the philosophy of cloning business success. Many researches in the field have only heard of the names, 'Brickley and Dark', 'Rubin', 'Hunt' or 'Oxenfeldt and Kelly', but may never have seen their original seminal works through the difficulty in locating the material. Their original articles are reproduced in full here, complete with supporting notes.

Book details
PublisherRoutledge
Availability
EditionHardcover
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