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A Newsman's Book Trachtenberg was true to form. As anyone who read this book probably knows he is an editor at the Wall Street Journal and has been interviewed for television and radio on his expertise about the book business. This book, unfortunately, reads like a long newspaper article. There are dashes of poetry ". . .the words hung between them like a broken promise. . ." but a dash is just that.
Knowing his vast knowledge you want to love the book. It has a great title, cover, and author. But I had trouble reading it as I am a bigger fan of non-fiction novels (In Cold Blood) or novel-like non-fiction (Stealing Time).
All in all it is valuable, and worthy of the praise the research demanded, but it's more a book for someone like Steve Case or an entrepreneur with big aspirations that can see the value embedded in it.
Ego Runs Amuck! This book is a perfect example of what investors should read, to avoid the next Enron, or for that example, Macy's.Macy's is the unfortunate story of how one man's ego and belief that he can do no wrong, brought on the colapse of one of the 20th centuries great merchant companies. If you are an investor, it is important to read this book, to gain an understanding of what to look out for in the world of investing.
Corporate Failure and strategies for recovery Hi! I am Renato Nieto, an MBA student of De La Salle University in Manila. Actually I have not seen the book yet. The reason I tried to sneak to your site is to let you know that I am in dire need to purchase/read the subject book for our MBA case study. I learned that there is no stock available, but if you would be kind enough to help me, please send me by e-mail an equivalent layout of the book in e-mail form so i can start reading it right away. This may sound silly and may cost you time and extra effort but let me know how much will it cost me if you can do that. Thanks very much, Rene
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