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 Real-life tips for selling, managing and negotiating
In this book, Mark H. McCormack draws on his experience as the head of a sports management company to provide some tips and techniques for selling, negotiating and managing. He presents a series of how-tos and recommendations, followed by several examples. The result is a well-organized guidebook to achieving success. The book's easy-to-read, breezy style and McCormack's personal touches make it an engaging and fun read. However, while the book claims to offer secrets and information that are usually not taught in school, most experienced businesspeople in any of the fields he mentions will be familiar with much of his guidance. It does mirror material that is widely covered in other books on the same topics. Still, McCormack's book is a classic written in an interesting way, and his opinions and experiences contribute to its appeal. getAbstract recommends it to recent graduates, and others in sales and negotiations who seek some real-life expert advice outside the ivy-covered walls of academia.
 Fun, but out of date
This is the 80's edition, and mentions mostly faded sports starts. INteresting, and useful, but dated. Try "What they STILL don't teach you..."
Don't be fooled..
If you are in the business, this book can be a little educational.
The main point in the successful of a business is the PR and have a vast (or worthy) business net and the reputation.
Negotiation is important but you will have nothing if you cannot start a negotiation. You think that can make a deal with a famous? Mark H. Mccormack amass a fortune not only following this instructions in this book, also with their contacts and he say nothing about it. ;-) Of course only a dumbass can success in the life and talk about their secret to how to obtain it.
Anyways, the book is a little boring.
Is It Possible They Still Don't Teach It At Harvard?
Mr. McCormack reminds us of the fundamentals and basic goals of business in order to succeed and prosper. The book is quite clear and informative. It's the kind of book that you want to share with everyone, but on the other hand keep it to yourself because what you learn from this book will make you appear like a genius. This is a book that everyone from students to business managers and owners should read. It's a quick and easy read with long-lasting practical benefits. It is a must read.
A Must Read
I read McCormack's first book right out of college and use his advice daily. He has a no-nonsense approach to business and understands business is about common sense and relationships. This is an important book that everyone from the recent college graduate to the CEO should read. It is a must read.
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(based on 10 reviews)
