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Book details for Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients Buy Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients
Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients
Book author(s) Book subject

Jay Conrad Levinson Michael W. McLaughlin

Consulting

Sales rank 650,751 Not rated by customers
Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients

Brief description of Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients

Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.

Book details
PublisherWiley
Release date10/2004
AvailabilityUsually ships in 24 hours
EditionPaperback
List price$21.95
Our price$15.1 (you save 31.21%)
Used pricefrom $1.95
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