|
 Ever want to attend a Tom Peters Seminar?
Ever want to attend a Tom Peters Seminar? I read this when the uber-guru was at his most popular, and for a variety of reasons, it wasn't feasible. This book marks a divergence from his position as a leading edge advisor to senior management, to an over-the-bleeding-edge exhorting firebrand to middle management. This is meant in the best of senses. It pushes towards getting close to his customers (old news by now) but in a practical, "Set up X meetings with weird customer..." sense.
Years later I heard Mr. Peters speak in person, and my takeaway was the book does indeed capture his energy, as much as it's possible. It's no substitute for the real thing, but it's an admirabe replacement if that isn't possible.
Though some 12 years old, it is still surprisingly current!
Somehow I missed reading THE TOM PETERS SEMINAR when
it first came out in 1994 . . . it is a version of what he
charges business executives $2,000 or so to attend.
I just heard the taped version and though it is some 12 years
later, the material is still surprisingly current--if you can
overlook the examples of corporations that are no longer
around . . . this is made possible because of the fact, to
quote the subtitle, CRAZY TIMES CALL FOR CRAZY
ORGANIZATIONS . . . methinks that is true not only
in 2006, but will still be the case another 12 years from now.
As Peters notes, "Do something. Make things happen. It's
inaction that kills you." But what makes this author so
outstanding is that he just doesn't state a management
philosophy; rather, he shows by the use of real-life
companies and organizations how it can be implemented.
This particular program was narrated by Peters, which
added to my enjoyment . . . he is a dynamic speaker and, as
such, listening to him is even better than reading him.
By doing so, you'll gain some valuable insights as these:
* Once people don't know each other, it's time to break up
the company. Typically, that's at around 50-60 people.
* The average company suffers more from dullness than
eccentricity.
* Interview 25 customers. Ask: What's it like to do deal with us?
* Update your resume twice a year. Forever.
* Do you keep asking yourself: What can I learn next?
* You must retool every 4-6 years.
* You're as good as your Rolodex.
* When you hire, look for passion, flexibility and excitement. And
for somebody WITH some glitches in his or her resume.
* When you go to work, consider it from the viewpoint of a fearful,
first-time employee.
* Continually ask customers: Did you have a good time?
* Be able to answer this question in 25 words or less: What
makes you unique?
* New products at Ben & Jerry's must pass this test: Is it
weird enough?
One of Tom's Best Books
This is essential Tom Peters. It is the beginnings of what he later wrote about in Re-Imagine! It may not have too much to implement in terms of process but definitely has plenty of thought adjustments that should be made to survive, NO THRIVE, in the new economy. It can help you regain your drive because Tom identifies many of the frustrating business practices that we all deal with and encourages you to get mad about it and do something about it.
This is a great book if you want to open your mind to new possibilities for your career. It helped shape my overall attitude about business by revealing some of what business can and must become. Much more concise and to the point and builds upon his prior, and more lengthy, books. It is one of his best if not 'the' best books he has written. Tom's energy is contagious. Worth every penny.
 "Where's the Beef?!!"
Nothing here that is implementable. This tape contains one message: CHANGE EVERYTHING. The entire book and tape revolve around this single message. Mr. Peters provides no implementable plan or suggestions on how to adapt this message to you, your department, or company. In fact, you have to ask yourself, "Is it truly necessary to change everything?" Most of us would have to say "No." In fact, this is more often than not a recipe for f-a-i-l-u-r-e. Instead, A RETURN TO BASICS is what is needed in 90-95.0% of the cases. However, my biggest complaint isn't that I believe Mr. Peters is wrong, it is that his recent books and tapes are filled with superfluous and outragious statements that fail to advance the listener's or reader's understanding of the concept. When I buy a management book or tape, I want information and concepts that I can quickly take to my company and implement to our mutual benefit. Unfortunately, Mr. Peters' recent works appear to be nothing more than pep-talks and cheerleading sessions. You have to ask yourself: "Where's the beef?"
 Tom Tom Club
With a Copyright of 1994, its a little dated, but the basic message remains clear. Innovate or become extinct. Tom's enthusiam is apparent with each chapter.If you can overlook the examples of corporations that are no longer around, and listen to the concepts, ( refer of course to the audio version) its a great program. For true members of Tom's movement, this book remains a variation on a theme. A must have for the "Work Matters crowd" a cheap substitute for his live programs. Or a great refresher course for someone that has been to one.
|
(based on 7 reviews)
