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Harvard Business Review on Doing Business in China (Harvard Business Review Paperback Series)
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Sales rank 195,864
Customers rating (based on 9 reviews)
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All eyes are on China. Home to a quarter of the world's population, China's rapid growth, expanding openness, and developing consumer market have made the region a hotbed of opportunity-and risk-for today's multinationals. Harvard Business Review on Doing Business in China offers a timely and insightful analysis of what it will take to successfully do business in twenty-first-century China. Featuring eight articles, each written by experts in Chinese business and culture, HBR on Doing Business in China explores issues including: -The possibilities and pitfalls multinationals face in the newly opened Chinese domestic market -The unique cultural and social factors that govern the buying preferences of Chinese consumers -The deep-seated cultural traditions Westerners must understand to negotiate successfully with the Chinese -The emergence of Chinese brands as powerful rivals in the global market -Strategies for entering and winning in China as competition- both local and global-heats up
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| Publisher | Harvard Business Press | | Release date | 12/2004 | | Availability | Usually ships in 24 hours | | Edition | Paperback |
| | List price | $19.95 | | Our price | $12.18 (you save 38.95%) | | Used price | from $1.49 |
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A review for the business world
This Harvard Business Review is a collection of articles on doing Business in China. The articles are all very well written and facts are supported by figures, tables and references. It is important to note, however, that this review deals with Business and is intended for Business orientated people - focusing on the Business Language and only when understood by the reader, it offers deep insight to the Chinese Business World and its pitfalls.
As China is a rapidly evolving Nation these articles may be a bit outdated as they refer to events and facts of the 1990s. These facts are not all relevant anymore. Additionally, the articles are not related to each other by one central theme, but they are eight separate articles. This is disturbing at some points, as the book as a whole does not "flow", but the articles no less give fundamental information to managers and professionals who have the need to stay competitive in this fast-moving world. Recommended to anyone who wants to gain an overall perspective of doing Business in China.
 So outdated it will mislead
I generally love Harvard Business Review publications. I have taught a weekly class in Taiwan, where I live these days, using HBR articles. I began researching China business practices in 1986, helping a professor during my MBA program. I was fluent in Chinese. Back then the articles in this HBR compilation would have been a godsend. By much research we eventually found most of the principles and tips that were (somewhat) later written in the articles contained in this compilation.
But say, hasn't China business changed radically since those days? Can the HBR editors somehow not be aware of that? And yet they offer 10-15 year-old obsolete articles in this compilation. It shames their otherwise well-earned superlative reputation. This publication was one of my most wasteful book purchases ever, sad to say. At least I had enough background to know what 50-60% of the outdated advice in its articles would lead one to act foolishly. Fortunately, there are numerous current books by wise and experienced China business practitioners available.
"Above all do no harm" is a dictum this compilation fails to meet. On the other hand if you are a China history buff I could recommend it to you. The compilation wonderfully illustrates a former time.
 Hardly practical
A collection of published papers by a range of authors, from management consultants to business school professors. 5 of the 8 papers were published in 2003, using data mostly from early to mid 90s. Unfortunately, much of the analysis no longer make sense. As an example, one of the papers referring China chasing a growth rate of 9 %. In 2008, this growth rate feels like a mild recession. Much of the marketing strategies doesn't translate well to today's China either. In one paper the author advocate using the "official channels" of States sponsored paper, TV and radio programs. Arguing the fancier approach (posters, glitzy commercials, prime space placement, ...etc) and brands marketing has no effect on Chinese consumers. Not sure how much of this was true even when the book was first published in 2004.
Havard Business Review
The collection seems dated; while several of the articles are helpful, the remaining bulk are consequently more misleading.
 An excelent reading in my business trips
I have been in china for business trips over 7 times and I always use this reading during the air trip(many hours from Puerto Rico to China (22 hours).
And always find something new to apply to my visits for negotiations from this book.
Humberto Torres
Puerto Rico
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