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Book details for Essentials of Marketing Research (with WebSurveyor Certificate and InfoTrac) (The Dryden Press series in marketing) Buy Essentials of Marketing Research (with WebSurveyor Certificate and InfoTrac) (The Dryden Press series in marketing)
Essentials of Marketing Research (with WebSurveyor Certificate and InfoTrac) (The Dryden Press series in marketing)
Book author(s) Book subject

William G. Zikmund

Market Research

Sales rank 4,559,431 Not rated by customers
Essentials of Marketing Research (with WebSurveyor Certificate and InfoTrac) (The Dryden Press series in marketing)

Brief description of Essentials of Marketing Research (with WebSurveyor Certificate and InfoTrac) (The Dryden Press series in marketing)

In response to strong market feedback, Essentials of Marketing Research, 2e, was developed directly from the eight edition of William Zikmund's best-selling Exploring Marketing Research text. Designed specifically for instructors who prefer a more concise introduction to marketing research topics, Essentials of Marketing Research, 2e, reflects the astonishing changes in information technology that have taken place since the previous edition. While this edition continues to focus on the time honored, traditional marketing research methods, the addition of extensive coverage of Internet research is a major change in this edition. Internet issues are carefully placed throughout the text to combine basic marketing research concepts with the emerging Internet power to conduct effective marketing research.

Book details
PublisherSouth-Western College Pub
Release date08/2007
AvailabilityUsually ships in 1-2 business days
EditionPaperback
List price$163.95
Our price$75.89 (you save 53.71%)
Used pricefrom $1.99


Buy Essentials of Marketing Research (with WebSurveyor Certificate and InfoTrac) (The Dryden Press series in marketing)
 
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