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Book details for From Knowledge to Intelligence Buy From Knowledge to Intelligence
From Knowledge to Intelligence
Book author(s) Book subject

Helen N. Rothberg G. Scott Erickson

Knowledge Management

Sales rank 3,337,685 Not rated by customers
From Knowledge to Intelligence

Brief description of From Knowledge to Intelligence

In the New Economy, intelligence will be essential for firms to gain competitive advantage―not just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, new products, has a long and successful history of generating competitive advantage. In this book, Rothberg and Erickson demonstrate how corporations can combine their competitive intelligence gathering with their internal knowledge management gathering into one dynamic system. Using real-world cases from the corporate world, the authors show how the strategic use of this combined system generates measurable competitive advantage. Topics covered include how be develop your strategy for sharing and gathering knowledge across the value chain, sustainable product development and innovation, manufacturing improvement, CRM and marketing, and developing a corporate-wide global knowledge strategy.

Book details
PublisherRoutledge
Release date07/2011
AvailabilityUsually ships in 24 hours
EditionPaperback
List price$49.95
Our price$49.95
Used pricefrom $5.1
This book is recommended by...

David Gurteen's books about knowledge management and intellectual capital



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