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Book details for Convergence Marketing: Strategies for Reaching the New Hybrid Consumer Buy Convergence Marketing: Strategies for Reaching the New Hybrid Consumer
Convergence Marketing: Strategies for Reaching the New Hybrid Consumer
Book author(s) Book subject

Jerry Wind Vijay Mahajan

Marketing
Sales rank Not rated by customers
Convergence Marketing: Strategies for Reaching the New Hybrid Consumer

Brief description of Convergence Marketing: Strategies for Reaching the New Hybrid Consumer

n/a

Book details
PublisherFinancial Times Prentice Hall
Availability
EditionHardcover
List price
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2002-2004 Berry-AMA Book Prize Winners and Runner Ups - Marketing and Related Fields


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