The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years by Vijay Mahajan @ .::ManagementOnly.com::.

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The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years

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HBSWK Book Report: The 86% Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years: Companies can no longer afford to not pay attention to emerging economies. Their book is a persuasive argument that is full of nitty-gritty advice and practical examples (@ HBS Working Knowledge)