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Purple Cow: Transform Your Business by Being Remarkable
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Sales rank 2,500
Customers rating (based on 196 reviews)
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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period. In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
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| Publisher | Portfolio Hardcover | | Release date | 05/2003 | | Availability | Usually ships in 24 hours | | Edition | Hardcover |
| | List price | $20.95 | | Our price | $13.62 (you save 34.99%) | | Used price | from $4.93 |
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Be Remarkable, Focus on the Innovators and Early Adopters
Having read Tribes from Seth Godin and enjoyed it I decided to give Purple Cow a go. Written in a very similar, easy-reading style, I took away two key messages from Purple Cow:
1. Be Remarkable
2. Focus on the Innovators and Early Adopters
Every day, consumers come face to face with a lot of boring stuff, a lot of brown cows, but you can bet they won't forget a Purple Cow. By building remarkable features into products (as opposed to thinking of marketing as just slapping some paint on top of the product or service) the idea is that the Innovators and Early Adopters (aka the "Sneezers") will essentially sell the product or service for you. It is therefore important to ensure that it is an easy sell for them.
I found many of the examples to be a bit too US centric but the key points were still easy to comprehend. Whilst the message is very simple, this book provides some great motivational passion for creating products that stand out and make a difference. A recommended read.
Puple Cow: Transform Your Business by Being Remarkable
Marketing in today's world is much like the cows in the field. Cows in the field are interesting, but after you see these a number of times they become less interesting and then eventually you really do not notice them anymore. As a matter of fact they all just look the same. Traditional marketing methods are like the cows in the field, they just are not sufficient to get your product noticed. The Purple Cow, and its concepts, serves as a great way to re-energize the process of remarkable marketing.
The purple cow concepts engage you in taking your product, service or company from ordinary to remarkable in the consumer's eye. It is not a marketing initiative that you insert into the company, but rather it is a concept that becomes inherently built into the product. The goal is to create something remarkable by putting a purple cow into everything that you do. Understanding the reason companies do things out of Fear or Safety really allows new incite into strategies that target customers. Do you have the email address for 20% of your best customers? What could you with this list to show these customers that you truly are something amazing? This book is full of examples of this kind of purple cow thinking.
The Purple Cow is a great read, easy and fun. It is full of stories that ring true and really get you thinking about how much control and flexibility today's entrepreneur has to compete against the big guy in an amazing way.Purple Cow: Transform Your Business by Being Remarkable
Godin does it again
Seth Godin does it again. In this book, Godin discusses why it is important for companies to become remarkable in all facets of their marketing. Marketing the old way just won't work anymore. You have to look at ways of rising above the clutter, and this book is great in helping anyone who is involved in marketing understand the hows and whys of achieving remarkable status. We highly recommend this important, and very short read.
 A little worse than blah, blah, blah
It feels like Godin just surrounded himself w/ a handful of marketing texts and best sellers and just copied other peoples' work when he created Purple Cow.
There is virtually nothing new here - He simply regurgitates what other people have already written. Ironically enough, that is his basic message: Since all the good ideas have already been had a company should just try to put some kind of creative spin on what they're already doing. At least he puts his suggestions into practice when he uses the same approach for this book, but talk about phoning it in...
While I didn't care for the book in general, I'd have to say that the most offensive part of this book is Godin's relentless over simplification of complex issues. By doing this I believe he does readers without a healthy dose of skepticism a very real disservice.
Did this book have SOME useful things to say? Sure, but I don't think I'll ever read another Seth Godin book again. This was actually an annoying read and I often felt like he had no respect for my intelligence or my time.
If... Depends... I Agree.
This book is interesting if you don't have a background in marketing. If you have a background in marketing you will absolutely hate this book. The book does a great job of explaining something that as consumers we are e-mail and as business people we sometimes forget: people don't know what they want; we think we know what they want (as marketers)... however, we just need to think about the product/service and not the marketing.
The book goes on to describe in history have the major brands of today were formed, mainly through TV marketing, which by today's standards almost all businesses would fail. Simply put, consumers are bombarded by advertising and you have to be a purple cow to stand out. Or should I say a remarkable cow.
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