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This book takes a very critical look at management fads and fashions to show that many do not stand up to scrutiny. It is believed, for example, that coaching is successful. What is the evidence for this? Selection procedures at interviews result in the right candidate being selected. Again, what is the evidence? The author shows that although many fads and fashions in management are short-lived and based upon flimsy evidence, they still enjoy a period of support and popularity. His bok will be an important tool for managers who want to understand the substance and rigor or lack thereof associated with modern management ideas and concepts.
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