When customers are truly thrilled about their experience with your product or service, they can become outspoken "evangelists" for your organization. With traditional marketing tactics declining in their effectiveness, passionate customer-driven referrals are the valuable new currency for businesses today.

Based on seven case-study companies, including Krispy Kreme, O'Reilly & Associates and Southwest Airlines, "Creating Customer Evangelists" identifies six solid strategies for creating your own customer evangelism plan. This 6-CD unabridged recording is read by the authors, with a foreword by "Purple Cow" author Seth Godin.