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Book details for Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause Buy Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
Book author(s) Book subject

Philip Kotler Nancy Lee

Social Responsibility

Sales rank 173,211 Not rated by customers
Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause

Brief description of Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause

Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.

Book details
PublisherWiley
Release date12/2004
AvailabilityUsually ships in 24 hours
EditionHardcover
List price$44
Our price$25.3 (you save 42.50%)
Used pricefrom $2.13
This book has been mentioned in...

HBSWK Book Report: Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause: You no longer get bonus points for running a socially responsible company—it is expected. But how do leaders navigate through the many requests to support good causes? (@ HBS Working Knowledge)



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