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Book details for NEW MARKETING CONVERSATION Buy NEW MARKETING CONVERSATION
NEW MARKETING CONVERSATION
Book author(s) Book subject

Donna Baier Stein Alexandra MacAaron

Marketing

Sales rank 7,083,588 Not rated by customers
NEW MARKETING CONVERSATION

Brief description of NEW MARKETING CONVERSATION

Among the many lessons unraveled after the dot.com bust is the importance to speak with one voice in all communications. That integration means convergence. Written for practitioners from the executive level to the operational level, Creating Marketing Conversations Between Customers and Sellers helps readers improve their ability to develop and execute creative strategy that integrates online and offline media - from short -and long-form print to video and electronic. This cutting-edge book presents convergence in the broader marketing context but also emphasizes principles related to direct marketing. Creative strategy is a direct - and critical - extension of overall business and marketing strategy and branding. Creating Marketing Conversations Between Customers and Sellers delivers tools and strategies valuable to professionals from all areas of marketing communications, as well as general, executive-level management.

Book details
PublisherRacom Communications
Release date11/2004
AvailabilityUsually ships in 1-2 business days
EditionHardcover
List price$34.95
Our price$3.93 (you save 88.76%)
Used pricefrom $1.6
This book has been mentioned in...

HBSWK Book Report: The New Marketing Conversation: Creating and Strengthening Relationships Between Buyers and Sellers: This book expands on a metaphor about the often-neglected wisdom behind satisfying conversations in daily life...The New Marketing Conversation makes good sense because it translates valuable social skills for the professional arena. (@ HBS Working Knowledge)



Buy NEW MARKETING CONVERSATION
 
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