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Book details for International Marketing Research Buy International Marketing Research
International Marketing Research
Book author(s) Book subject

C. Samuel Craig Susan P. Douglas

Market Research

Sales rank 1,648,985 Not rated by customers
International Marketing Research

Brief description of International Marketing Research

The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. The Internet has burst on to the scene as an alternative way to gather information and conduct surveys rapidly. Increasingly research is being conducted in developing countries as firms expand operations into markets such as India and China. The coverage of research in developing markets has been expanded in the third edition. In addition, to all the updates and changes, a chapter has been added that deals with conceptual and methodological issues in designing and executing research.

  • A complete guide to modern international marketing research techniques by two pioneers in the field.
  • Authoritative coverage of all the latest electronic research techniques.

Book details
PublisherWiley
Release date12/2009
AvailabilityUsually ships in 1-2 business days
EditionPaperback
List price$0
Our price$55.99
Used pricefrom $3


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