Steven N. Kaplan
Marketing & Sales
Bag the Elephant! is more than a strategy book; it's packed with proven guidelines, tools, and techniques. Throughout the book you'll find stories, derived from the author's real-world experience, that show you how to put the strategy to work.
Three (Plus One) of the Best Marketing Books of 2005: Start Reading HereBusinessWeek Best-Seller List - Hardcover, November 2005Going Over the Books — Library Journal's Best Business Books 2005
Jack Covert Selects: Bag the Elephant: The book is one of the most detailed "how to" sales books I have come across (@ 800ceoread.com)