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Praise for Willie's Way: "Willie's Way is a fascinating compilation of real-life customer service stories that actually make a difference. It's about building your brand one customer at a time. Read how enthusiasm, confidence, and sincerity can impact your customers, grow revenues, and impact your bottom line. This is the best book I've read on customer service in a long time." —Joe Scarlett Chairman of the Board Tractor Supply Company "Wow! Willie's Way is simply infectious. Every reader is sure to find the six secrets to be very practical. In fact, they leave us without excuse. Without a doubt, Willie's Way has the power to transform an organization from one delivering mediocre customer service to one performing at the top." —Chris Strippelhoff Vice President-Member Services Municipal Gas Authority of Georgia "Van Hooser absolutely hit the bull's-eye with an outstanding instruction manual about the keys to extraordinary customer service. I have no doubt that companies and customer service professionals across virtually every industry will find value and fresh new insights in the pages of this brilliantly written gem." —Richard G. Kelley Director of Sales Training, North America Axcan Pharma, Inc. A simple, straightforward guide to remarkable customer service Willie's Way is unlike any other customer service guide. A story as good as the advice it offers, the book presents the real-world customer service wisdom of a real, one-of-a-kind cabdriver. Author Phillip Van Hooser learned more about great customer service during one cab ride with Willie than he ever thought possible. From his friendly banter to his personalized customer care, Willie woos, wows, and wins customers with ease. This book translates Willie's commonsense wisdom into practical applications any businessperson can apply. Each chapter looks at one of six secrets Willie employed and explains how and why it works. These techniques, strategies, and commonsense tips will help anyone who deals with customers in any industry deliver the kind of unforgettable and uncommon customer service that keeps people coming back for more. From listening to customers, to offering special favors, to making every customer interaction special, these practical, commonsense customer service values are sure to impress, entice, and win new customers with every interaction. Phillip Van Hooser (Princeton, KY) has been speaking professionally on leadership and service professionalism for 17 years.
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