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Book details for ACCOUNTABLE MARKETING ECONOMICS OF DATA DRIVEN MARKETING Buy ACCOUNTABLE MARKETING ECONOMICS OF DATA DRIVEN MARKETING
ACCOUNTABLE MARKETING ECONOMICS OF DATA DRIVEN MARKETING
Book author(s) Book subject

Peter Rosenwald

Marketing

Sales rank 4,082,265 Not rated by customers
ACCOUNTABLE MARKETING ECONOMICS OF DATA DRIVEN MARKETING

Brief description of ACCOUNTABLE MARKETING ECONOMICS OF DATA DRIVEN MARKETING

Businesses are increasingly concerned about measurability and accountability - particularly in the area of marketing. Executives and managers are searching for reliable methods to ensure that they are getting more out of their marketing efforts, as well as for ways to continue successful operations. If you could differentiate between your best customers, your marginal customers and your worst customers, would you spend your marketing monies the way you do today? If youÂ're like most marketers, you would not. Then get yourself a copy of Accountable Marketing, and together with its CD of 35 Interactive Templates, discover how to concentrate your marketing expenditures for greater profits.

Book details
PublisherRacom Communications
Release date11/2004
AvailabilityUsually ships in 1-2 business days
EditionHardcover
List price$59.95
Our price$15.93 (you save 73.43%)
Used pricefrom $1.8
This book is recommended by...

2005 Berry-AMA Book Prize - Marketing and Related Fields



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