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Book details for Kellogg on Branding : The Marketing Faculty of The Kellogg School of Management Buy Kellogg on Branding : The Marketing Faculty of The Kellogg School of Management
Kellogg on Branding : The Marketing Faculty of The Kellogg School of Management
Book author(s) Book subject

Alice Tybout Tim Calkins Philip Kotler

Brands & Brand Management
Sales rank Not rated by customers
Kellogg on Branding : The Marketing Faculty of The Kellogg School of Management

Brief description of Kellogg on Branding : The Marketing Faculty of The Kellogg School of Management

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Book details
PublisherWiley
Availability
EditionHardcover
List price
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This book has been mentioned in...

Brands and branding: The best-branded school for marketers dispenses its wisdom (@ The Economist)


Buy Kellogg on Branding : The Marketing Faculty of The Kellogg School of Management
 
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