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Book details for Small Giants: Companies That Choose to Be Great Instead of Big Buy Small Giants: Companies That Choose to Be Great Instead of Big
Small Giants: Companies That Choose to Be Great Instead of Big
Book author(s) Book subject

Bo Burlingham

Business Growth

Sales rank 489,794 Not rated by customers
Small Giants: Companies That Choose to Be Great Instead of Big

Brief description of Small Giants: Companies That Choose to Be Great Instead of Big

How maverick companies have passed up the growth treadmill — and focused on greatness instead.It’s an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do . . . creating a great place to work . . . providing great customer service . . . making great contributions to their communities . . . and finding great ways to lead their lives.In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer. They include Anchor Brewing, the original microbrewer; CitiStorage Inc., the premier independent records-storage business; Clif Bar & Co., maker of organic energy bars and other nutrition foods; Righteous Babe Records, the record company founded by singer-songwriter Ani DiFranco; Union Square Hospitality Group, the company of restaurateur Danny Meyer; and Zingerman’s Community of Businesses, including the world-famous Zingerman’s Deli of Ann Arbor.Burlingham shows how the leaders of these small giants recognized the full range of choices they had about the type of company they could create. And he shows how we can all benefit by questioning the usual definitions of business success. In his new afterward, Burlingham reflects on the similarities and learning lessons from the small giants he covers in the book.

Book details
PublisherPortfolio
Release date12/2005
Availability
EditionHardcover
List price$24.95
Our pricen/a
Used pricefrom $3.47
This book is recommended by...

National Dialogue on Entrepreneurship's Summer Books
Financial Times and Goldman Sachs Business Book of the Year Award shortlist
Financial Times Pick of the Year - Best Books of 2006
The Business Owner's Bookshelf

This book has been mentioned in...

HBSWK Book Report: Small Giants: Companies that Choose to Be Great Instead of Big: Who would believe that the key to entrepreneurial success is not to focus on profits and growth? (@ HBS Working Knowledge)

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