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Book details for Up Against the Retail Giants: Targeting Weaknesses - Gaining an Edge Buy Up Against the Retail Giants: Targeting Weaknesses - Gaining an Edge
Up Against the Retail Giants: Targeting Weaknesses - Gaining an Edge
Book author(s) Book subject

A. Coskun Samli

Retail Industry

Sales rank 6,148,124 Not rated by customers
Up Against the Retail Giants: Targeting Weaknesses - Gaining an Edge

Brief description of Up Against the Retail Giants: Targeting Weaknesses - Gaining an Edge

Focusing on the uniqueness of small and medium retailers, this resourceful guide is packed with practical insight and covers the gamut of retail issues, emphasizing relationship management, customer service, in-store merchandise analysis, and special promotion opportunities for smaller retailers. It also uses an analytical approach to facilitate management functions at small and midsize retailers. Drawing from 25 years of experience consulting with retailers, Dr. Samli equips small and medium-size retailers with the tools to survive -and thrive -in a fiercely competitive marketplace. It's a must read for managers and entrepreneurs alike!

Book details
PublisherSouth-Western Educational Pub
Release date11/2004
Availability
EditionHardcover
List price$35.95
Our pricen/a
Used pricefrom $4


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