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Book details for The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger Buy The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger
The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger
Book author(s) Book subject

Marc Levinson

International Trade

Sales rank 724,739 Not rated by customers
The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger

Brief description of The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger

In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. The Box tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about.

Published on the fiftieth anniversary of the first container voyage, this is the first comprehensive history of the shipping container. It recounts how the drive and imagination of an iconoclastic entrepreneur, Malcom McLean, turned containerization from an impractical idea into a massive industry that slashed the cost of transporting goods around the world and made the boom in global trade possible.

But the container didn't just happen. Its adoption required huge sums of money, both from private investors and from ports that aspired to be on the leading edge of a new technology. It required years of high-stakes bargaining with two of the titans of organized labor, Harry Bridges and Teddy Gleason, as well as delicate negotiations on standards that made it possible for almost any container to travel on any truck or train or ship. Ultimately, it took McLean's success in supplying U.S. forces in Vietnam to persuade the world of the container's potential.

Drawing on previously neglected sources, economist Marc Levinson shows how the container transformed economic geography, devastating traditional ports such as New York and London and fueling the growth of previously obscure ones, such as Oakland. By making shipping so cheap that industry could locate factories far from its customers, the container paved the way for Asia to become the world's workshop and brought consumers a previously unimaginable variety of low-cost products from around the globe.

Book details
PublisherPrinceton University Press
Release date04/2006
Availability
EditionHardcover
List price$24.95
Our pricen/a
Used pricefrom $7.67
This book is recommended by...

National Dialogue on Entrepreneurship's Summer Books
Financial Times and Goldman Sachs Business Book of the Year Award shortlist
Financial Times Pick of the Year - Best Books of 2006
Jack Covert's best business book of 2006
BusinessWeek's Best Business Books of 2006
The Globe and Mail : Managing Books: Top Ten of 2006
Tom's Notable Books 2006
The Business Owner's Bookshelf

This book has been mentioned in...

The world in a box: Containerisation altered the economics of shipping and with that the flow of world trade. Without the container, there would be no globalisation. (@ The Economist)
Globalization In A Can: An engaging tale of how the shipping container helped usher in globalization. (@ BusinessWeek)



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