|
The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."A revised and expanded Second Edition of the classic book for inventors Don Debelak is a leading expert on invention and innovation. Because new technologies, including the Internet, have drastically changed the world of inventing, Debelak has wholly revised his classic work to include many new marketing strategies, including turbo-outsourcing, that allow inventors to bring their products to market much faster and more cheaply than ever before. This edition offers the same sound advice that has launched thousands of inventors and entrepreneurs to success in the marketplace, as well as new need-to-know information on funding, outsourcing, and Internet marketing and promotion. Bringing Your Product to Market, Second Edition is a complete inventor's resource, covering product design, manufacturing techniques, patenting, licensing, distribution, financing, and more with an expert hand.
|
